The infamous short is designed by Eric Emanuel, a New York based designer who has revolutionized the fashion industry. His trip started in the colorful avenues of New York; his loves for sports especially basketball became his design theme. Having been raised in a family that appreciated fashion and the sporting disciplines, Emanuel was exposed to fashion especially that of coaches during the sporting activities. New York basketball floors, thus were not just venues for games but stages for individual expression of people, or spirit. This environment helped a lot in Emanuel’s perception of fashion especially sportswear. He admired the idea of the flexibility and liberation of the athletes’ clothing where they are not only able to dress appropriately but also look stylish at the same time. This early exposure to sportswear aesthetics proved to be the groundwork to what will be one of the hallmarks of his brand.

That was the launch of the Eric Emanuel brand

Having earned working experience with different fashion labels ee shorts started his own brand in 2015. His vision was clear: to be able to design sportswear that would offer more than just being associated with the basketball court but can be worn as a fashion accessory. Very soon the graphic tee brand that was embodied in the name of Eric Emanuel gained popularity for its rather distinctive style, colors and quality. What made his brand stand out however was the fact that it was able to combine elements of sportswear with those of the street wear. This gave Emanuel the best of both worlds where he could design pieces that would be used as utensils while at the same time as fashionable to be worn on a casual basis. His shorts for instance became a representation of the blend, where one could wear it during the day or combine it with more formal wears during the evening.

The inspiration behind the creation of Eric Emanuel Shorts

 The idea behind the creation of these shorts can be attributed to the following reasons The main reason as to why eric emanuel shorts created these shorts was because he was inspired to do so by the American Culture.The idea behind the design of Eric Emanuel’s shorts owes its origin to the slam dunk tradition he has for basketball kits of past eras. Emanuel was inspired by the cut and sew, powerful bright colors and different geometric patterns, which was characteristic to basketball wear of 1980’s and 1990’s. Instead of copying those designs, Emanuel adapted them for new generation. He integrated modern aspects that helped him to differentiate his shorts from the rest of the fashion competition. To make Eric Emanuel shorts he only chose the right material like mesh, nylon fabric, that can afford wearing comfort to the clients. The fit was also designed precisely so that the wearer can move comfortably but still look professional and well put-together. Combining traditional and today’s designs have made Eric Emanuel shorts one of the most sought after shorts in the market today.

Eric Emanuel Shorts in Popularity of Streetwear

It did not take long for the Eric Emanuel shorts to become a hit among enthusiasts of streetwear as the production incorporated new concepts combined with the best fabric. Supreme and Off-White are examples of how streetwear became popular in the middle of the 2010’s as the new leading trend in fashion. This cultural shift therefore made it possible for Eric Emanuel shorts to appeal to the market. I believe their combination of sporty clothing with casual wear was embraced by a generation that wanted to look good and be comfortable at the same time. Interestingly, social media became central to the experience of shortDOMContentLoaded = 3182; Emanuel shorts. Celebrities and style conscientious people started to wear the outfits with this particular type of shorts on and this helped the brand gain attention. This organic exposure aided in the changing of the status of the item to something you just had to own if you want to be in the streetwear game!

Collaborations and Limited Editions

This is especially true where the shorts by the brand named Eric Emanuel is concerned as one of the secrets that made the product such a success lies in the collaborations as well as the limited editions. Emanuel was able to acknowledge the importance of the streetwear community in insignia collaboration already in its early stages. More than that, in his career, he collaborated with adidas and Reebok brands or New Era as well and designed his unique version of those famous basketball shorts . These collaborations also contributed towards the upliftment of the brand stature and also made people aware of Eric Emanuel shorts. It was due to this limited supply of these pieces together with some of the distinctive designs, that made people develop a feeling that only a select few can own the pieces. The rested brand collaborations were anticipated by the fans and in some instances the material was exhausted in a matter of minutes.

The dependability of the celebrities on the Brand

A major factor that has attributed to the making of Eric Emanuel shorts is the fact that they have been endorsed by celebrities. Different athletes in the sporting field, musicians and celebrities have been spotted in these shorts and this has promoted the market visibility of this brand. Several artists such as LeBron James, Travis Scott and even Justin Bieber who are usually entertaining facts about fashion trends have been remarked sporting Emanuel Eric shorts. This association with celebrities has therefore played a role in making the shorts to be perceived as desirable and for the upper class. Celebrities are often caught wearing certain apparels and this forms part of the fashion trends that are followed by fans of the celebrities. This is especially so in the case of Eric Emanuel shorts; here celebrity aspiration has contributed immensely to the success.

The Design Philosophy Behind Eric Emanuel Shorts

In other words, the design philosophy for Eric Emanuel shorts revolve around blending sportswear with fashion. This was Emanuel’s desire to develop a product that is merely an athletic shoe, but also one that is fashionable enough for wear off the basketball court. This is well illustrated through the complicated fab designs, colours, and large logos that are associated with his shorts. Eric Emanuel shorts are made with an exceptional level of design, this is what makes this sportswear brand different from other brands. Every manufactured pair of shorts captures lots of attention to detail in order to produce the best quality. The fabrics and other accessories incorporated are chosen with the ability to last long and the fit espoused in a fashionable manner. Due to this, quality and design, Eric Emanuel shorts have become a venerated part of fashion lovers’ collection.

The Cultural Impact of Eric Emanuel Shorts

Streetwear enthusiasts have come to really appreciate Eric Emanuel shorts as what they have become today culturally. They have evolved into a combination of the athletic wear and fashion wear; and one can wear them in virtually all occasions. What made the launch of the shorts special is that these are not merely a fashion statement but have been accepted by athletes, businessmen and fashionable people alike. Eric Emanuel shorts have not only brought the fashion statement to light but have a tradition behind them as well. Today they are identifiable as the manifestation of the new paradigm of athletic wear, where form and function are no longer dichotomous. This has been the case especially through the emergence of athleisure, which crops up as a fusion of athletic wear and casual wear. Suggesting that a product from the under street brands is the embodiment of the comfort and style has been in the media, Eric Emanuel shorts has been at the center of this campaign.

The Future of Eric Emanuel Shorts

Along with steadily growing popularity of Eric Emanuel brand, power of his shorts does not remain far behind. It may be recalled that this was formerly just a sports product for basketball players only but now millions all over the world play it. This is bright for the brand and we look forward to their new design, collaborations and even the expanding of scope to other fashion line. Emanuel has pointed out his desire to expand the merchandising of this brand and take it into other related areas other than short-line clothes including outer-wears, accessories and even shoes. Yet, the brand’s growth will never erode the roots of Eric Emanuel and, as such, the shorts. It is actually the shoe that began the revolution and remains the epitome of what that business is all about: athletic-inspired casual fashion.

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Tags: Iconic Shorts